Blog
Ramblings
Cool stuff I have built, the intersection of business wisdom and the web, and what all this AI stuff means.
Posts
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How a mechanical watch works, in your browser
A hand-wound movement, drawn from CAD, running in the browser and coming apart as you scroll. I built it to make a complicated machine understandable. The same care applies to whatever your company needs explained.
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A second language that still sounds like you
Machine translation gives you a site that is technically in Spanish and reads like a manual. Language models, given your glossary and your voice, give you one that reads like you wrote it. How that works on WordPress, Shopify or a custom build, and where it does not.
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HIPAA and Google Analytics on a clinic website
Your practice website runs Google Analytics, maybe a Meta pixel, maybe a chat widget. What the HHS tracking guidance said, what a court removed from it in 2024, what still applies, where PHI actually shows up on a site, and what to do about it.
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Our cyber-insurance renewal asked for a WAF, MFA and tested backups
The questionnaire is longer than last year and the broker says the answers have to be true. What the underwriter is actually checking, which controls carry weight, how to produce the evidence, and why saying yes to something that is not true is the expensive option.
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We got an ADA website demand letter. Now what.
The letter names your site, cites WCAG, and gives you a deadline. What it usually says, what to do in the first 48 hours, why the widget will not save you, and how the remediation actually runs.
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Google Analytics shows you the website. It does not show you the business.
GA4 already answers where your traffic came from. What it cannot tell you is whether the orders shipped, what cash is due, or why the support queue doubled. The operations dashboard is one screen that pulls the real numbers from the systems you already run.
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If it has an API, I can connect it
Clients ask whether I work with their ERP, their CRM or their EDI provider. The answer is the same every time: if the system has a proper API, yes. Here is what that means and which systems have one.
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A 3D product viewer for your store, and when a photo spin is enough
Your product is hard to understand from six photos. What a 3D viewer on a WooCommerce or Shopify product page involves, where the model comes from, what it weighs on a phone, and the three levels you can stop at.
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What actually happens when someone submits your form
Most forms send an email and forget everything else. Where the submission should go, what to capture on the way (UTM, GTM, referrer, consent), and why a healthcare form is a HIPAA pipeline the moment a name sits next to a symptom.
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A dashboard for every mistake
Every problem spawns a tracker and nobody takes one away. How the trackers pile up in spreadsheets and shared docs, what the busywork costs, and how to replace thirty of them with one screen.
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The entropy of bad systems
Companies spend fortunes bending new software to fit old processes. Why that happens, what it costs, and the order to do it in: map the process, redesign it, then pick the tool.
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I moved everything to Astro and Cloudflare, and I am not going back
Why this site, its booking system and its admin run on Astro and Cloudflare: what Cloudflare is, why serving from the edge matters, what it costs, and where it is the wrong call.
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Email marketing's false tiers, and how to stop paying them
Klaviyo, Mailchimp, HubSpot and Pardot charge by the size of your list, and the price has nothing to do with what email costs. What each tier buys, what still needs a platform, and what I build instead.
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Your CRM is a cathedral and you need a shed
Most businesses use a sliver of the ERP or CRM they pay for. What the big systems cost, why they are overbuilt on purpose, and what a system built for one business looks like now.
Recognise your company in one of these?
The first call is thirty minutes. Bring the invoice you are not sure about.