Balian.dev
Minneapolis, MN · remote Book a call

Services /Websites and CMS

WordPress engineering done properly.

WordPress is easy to start and easy to get wrong. I build custom sites, plugins and integrations that stay fast, stay secure and make sense to the next developer.

What I build

  • Custom themesNative Gutenberg blocks and ACF, designed around how your editors work.
  • Plugins and integrationsCustom features, admin tools and connections to the other systems you run.
  • MultisiteNetworks of related sites that share a codebase and stay manageable.
  • Migrations and rebuildsMoving to WordPress, or rebuilding an aging site, without losing what already works.
  • Hardening and performanceSecurity configuration, caching and speed work on existing sites.

How it is built

  • Modern PHP with coding standards the next developer will recognise
  • Version control and a staging site for every project
  • Automated tests where they pay off, and browser tests on what matters most
  • Documentation written for the person who inherits the site
  • Page builders avoided unless a team already depends on one, because they add weight and lock-in

When WordPress is the right choice

WordPress fits when editors need flexibility, when you want a large plugin ecosystem, or when commerce through WooCommerce is part of the picture. It is not always the answer. For fast, mostly fixed marketing sites, Astro is often simpler and quicker, and I will say so.

Questions
Do you build custom themes or use page builders?

Custom themes on native blocks. Page builders add weight and lock you in, so I avoid them unless a team already relies on one.

Can you take over a site someone else built?

Yes. I start with an audit of the code, security and performance, tell you what I find, and then decide what to keep.

Do you write custom plugins?

Yes, with coding standards, security review, tests, documentation and an upgrade path, so you can maintain them without me.

Can WordPress be fast?

Yes. Most slow WordPress sites are slow because of plugins and themes, not WordPress itself. A lean custom build can be very fast.

Tell me what you're building.